Cosmetics brand Blinc Inc. will debut its products on Canadas The Shopping Channel on Tuesday, April 20, with three live shows. Each show will run between 18 to 30 minutes at 9 am, 2 pm and 8 pm.

Over the last decade, Blinc cosmetics has built a following of top makeup artists and celebrities such as Jennifer Lopez, Miley Cyrus, Jennifer Garner and Eva Mendes. While Blinc is most well-known for launching the first ever tubing mascara–Kiss Me Mascara (now simply known as Blinc mascara)–Blinc continues to launch performance-driven products. Some recent additions to the product portfolio include the Fountain of Youthful Color Eyebrow Mousse and the Fountain of Youthful Color Eye Shadow Phase One. The product line has received rave reviews from publications such as: Allure, SELF, O, The Oprah magazine, Mira, Bridal Guide, US Weekly and People Style Watch.

“We are thrilled to make our television debut in Canada and introduce our performance-driven products to The Shopping Channel’s marketplace,” says Lewis Farsedakis, CEO of Blinc Inc. “We believe The Shopping Channel’s audience will connect with the Blinc brand, as it has with women all over the world. Blinc is also about innovation and we simply don’t bring anything to market that doesn’t change the industry in some way.”

Farsedakis will be accompanied by model Juliette Pitts and pro makeup artist Crystal Hannon to perform live demonstrations. The entire collection of cosmetics will be available for purchase through The Shopping Channel, including Blinc Mascara, Eyeliner, Lash Primer, Fountain of Youthful Color Eyebrow Mousse, Fountain of Youthful Color Eye Shadow Phase One, and Heated Lash Curler.

Headquartered in Boca Raton, Florida, Blinc currently markets its products in over thirty countries.